Over the weekend, mysterious Nike billboards began to pop up all over New York City and Los Angeles. The bright red notices note a “LOST SHIPMENT” and a hotline (1.800.561.1985) that reveals the date June 6, 1985. Taking a closer look, the bottom left corner features instructions to not approach the “shipment on your own accord” and to contact the “authorities” immediately
Building on the enigmatic campaign, Nike is now running a surveillance video of what appears to be a heist that sees one of its shipment trucks driven off. The brief static-riddled clip is also marked with the June 6, 1985 date. No word yet on what the campaign is centered around, but definitely a big retro release is being expected.
Stay tuned for more details as they become available.
We acknowledge that several shipments from 1985 have gone missing. Please call 1.800.561.1985(🇺🇸) with any info. pic.twitter.com/Lm5LYr5wio
— Nike.com (@nikestore) June 10, 2019